Restaurant Brand Design

The Infinity Lotus Pub is a fictional restaurant made during the Graphic Design course. Infinity {ˈinfənət} symbolizes “bottomless” character of this Pub. Lotus {ˈlōdəs} symbolizes the garden atmosphere of this pub. It also communicates to different needs of the customers diet. Brand Color Palette are Black, White, Purple #85009C, Dark Purple #5B0A63. Typography used for this brand creation are Albiona and SwashingtonCP. I went through the series of user persona, client questionnaires, research, putting together multiple mood boards, thumbnail sketches before the execution of these digital products. The above images are created in Adobe Illustrator and Adobe InDesign.